Confident of a Labour victory in the General Election last year, Guardian Jobs wanted to take advantage of the subsequent activity in the job market. These ads drove both recruiters and jobseekers to visit the GJ site.

The RHS needed a big campaign to encourage visitors to their five UK gardens.

Thinking about why people should visit the RHS gardens (rather than any other place of nature) led to leaning into the unique curation and expertise that goes into every inch of an RHS space.

It’s all designed to wow and delight – it’s about putting on a fantastic performance all day, every day.

‘The Greatest Show in Earth’ was the humble campaign idea and line I came up with.

Spoof Planning Notices

These ads ran in the used car pages of Auto Trader in the run up to Christmas to remind people about the dangers of drinking and driving.

This was an internal idea that I came up with – a book designed to inspire and encourage people in the agency to raise money for our Charity of the Year.

This is a campaign we did for the launch of Kellogg’s new muesli.

If you’re wondering why you’ve never heard of the cereal, it’s because they pulled it quite soon after launch.

As far as I know, it had nothing to do with our ads.

I wrote the copy for these five global print ads.