A promo for the new series on Disney+ about Pamela Anderson and Tommy Lee’s relationship. It was a lot cleaner than the film they put out, that’s for sure.
A short social film to promote the second series of ‘W1A’ where I got to write for my hero Jessica Hynes.
I am still quite perturbed at how easily I found it to get into character…
We wanted to help Nissan stand out amongst a gazillion (roughly) sponsors at Rio 2016.
The idea was to prank the athletes into thinking Nissan had lost their marketing marbles by asking them to work their sponsor Nissan into their actual Olympic event in Rio.
The campaign was called #doitforus and it kicked off with some teasers from Chris Hoy and Tanni Grey Thompson offering some branding tips to the athletes heading to Rio.
A promo for one of the soap’s biggest storylines at the time.
On the shoot day, Adam Woodyatt asked me how I was involved in the campaign. I said I wrote the script. He said ‘there aren’t any words!’ and proceeded to laugh his head off. Roasted by Ian Beale. What a day.
Ireland is a unique place. For this global tourism campaign, we wanted to celebrate the friendly locals and incredible sights, and bring to life the positive effect a country like this can have on your holiday.
The answer to any brief should be ‘humans dressed in latex pretending to be the product’.
A film to remind people about Debenhams - SORRY, their mums - on Mother’s Day.
To launch the new series of ‘The Choir’ on BBC2, I got the BBC Choir to sing live responses to fans as they tweeted about the first episode.
TV Campaign
The RHS needed a big campaign to encourage visitors to their five UK gardens. Thinking about why people should visit the RHS gardens (rather than any other place of nature) led to leaning into the unique curation and expertise that goes into every inch of an RHS space. It’s all designed to wow and delight – it’s about putting on a fantastic performance all day, every day. ‘The Greatest Show in Earth’ was the humble campaign line I came up with.
A project set up so people can literally buy hope for someone in need of it.
