Beattie Edmondson and Morgana Robinson voiced these short social films to promote the 2018 Winter Olympics in PyeongChang.

I came up with the campaign ‘Paying your TV Licence needn’t be a drama’ and wrote these three scripts for TV Licensing. They ran for a few years and actual people told me they’d actually seen them on the actual telly. Which is nice.

I wrote the copy for these five global print ads.

A short social film to promote the second series of ‘W1A’ where I got to write for my hero Jessica Hynes.
I am still quite perturbed at how easily I found it to get into character…

We wanted to help Nissan stand out amongst a gazillion (roughly) sponsors at Rio 2016.

The idea was to prank the athletes into thinking Nissan had lost their marketing marbles by asking them to work their sponsor Nissan into their actual Olympic event in Rio.

The campaign was called #doitforus and it kicked off with some teasers from Chris Hoy and Tanni Grey Thompson offering some branding tips to the athletes heading to Rio.

A promo for one of the soap’s biggest storylines at the time.

On the shoot day, Adam Woodyatt asked me how I was involved in the campaign. I said I wrote the script. He said ‘there aren’t any words!’ and proceeded to laugh his head off. Roasted by Ian Beale. What a day.

Ireland is a unique place. For this global tourism campaign, we wanted to celebrate the friendly locals and incredible sights, and bring to life the positive effect a country like this can have on your holiday.

The answer to any brief should be ‘humans dressed in latex pretending to be the product’.

A film to remind people about Debenhams - SORRY, their mums - on Mother’s Day.

To launch the new series of ‘The Choir’ on BBC2, I got the BBC Choir to sing live responses to fans as they tweeted about the first episode.

TV Campaign

The RHS needed a big campaign to encourage visitors to their five UK gardens. Thinking about why people should visit the RHS gardens (rather than any other place of nature) led to leaning into the unique curation and expertise that goes into every inch of an RHS space. It’s all designed to wow and delight – it’s about putting on a fantastic performance all day, every day. ‘The Greatest Show in Earth’ was the humble campaign line I came up with.

A project set up so people can literally buy hope for someone in need of it.

This is a campaign we did for the launch of Kellogg’s new muesli.

If you’re wondering why you’ve never heard of the cereal, it’s because they pulled it quite soon after launch.

As far as I know, it had nothing to do with our ads.

Spoof Planning Notices

Confident of a Labour victory in the General Election last year, Guardian Jobs wanted to take advantage of the subsequent activity in the job market. These ads drove both recruiters and jobseekers to visit the GJ site.

These ads ran in the used car pages of Auto Trader in the run up to Christmas to remind people about the dangers of drinking and driving.

This was an internal piece designed to encourage people in the agency to raise money for our charity of the year.

This was an internal idea that I came up with – a book designed to inspire and encourage people in the agency to raise money for our Charity of the Year.